Fun Day Monday - Hidden Symbols in Logos

July 19th, 2010
By

It's been a while since we did a "Fun Day Monday" post, so I thought I'd shock y'all, and blog about this fun/interesting one forwarded recently amongst our marketing department. Pretty interesting stuff, especially for you marketing/art/graphic types.

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An interesting bit of Logo trivia... I was not aware of these things...guess I'll have to start watching logos more carefully.

Tostitos

Fun Day Monday - Hidden Symbols in Logos
Tostitos

If you look at the center of this logo, you can see two people enjoying a Tostitos chip with a bowl of salsa. This logo conveys an idea of people connecting with each other.

Formula 1

Fun Day Monday - Hidden Symbols in Logos
Formula 1

At first, this logo might not make much sense. But if you look closely, you'll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.

Milwaukee Brewers

Fun Day Monday - Hidden Symbols in Logos
Milwaukee Brewers

The Milwaukee Brewers is a professional baseball team from Milwaukee , Wisconsin (well, duh…). Their logo is actually made up of the letters M (on top) and B (below the m). These two letters also form a baseball glove.

Northwest Airlines

Fun Day Monday - Hidden Symbols in Logos
Northwest Airlines

This simple looking logo actually carries a lot of information. First of all you can see the letters N and W, the first two letters of the brand name. But what most people don't see is the compass that points to the Northwest, another reference to the brand name.

Amazon

Fun Day Monday - Hidden Symbols in Logos
Amazon

This logo doesn't seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon wants to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.

Toblerone

Fun Day Monday - Hidden Symbols in Logos
Toblerone

Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called ‘The City Of Bears ’. They have incorporated this idea in the Toblerone logo, because if you look closely, you'll see the silhouette of a bear.

Baskin Robins

Fun Day Monday - Hidden Symbols in Logos
Baskin Robins

The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavors.

Sony Vaio

Fun Day Monday - Hidden Symbols in Logos
Sony Vaio

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.

FedEx

Fun Day Monday - Hidden Symbols in Logos
FedEx

Do you see any arrows on FedEx’s logo? I saw it a few times at other site saying that there’s an arrow hidden in the FedEx arrow, but I couldn’t find it. I now know where it is, it’s your turn to find. The clue is that the arrow is located in between the alphabet E and X, and the arrow is white, acting as a background.

Fun Day Monday - Hidden Symbols in Logos
FedEx

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Speaking of logos... Check out this gem!

Fun Day Monday - Hidden Symbols in Logos
1st Annual Hawaii Rice Fest

Hehe, ok, so this one is not really part of the trivia, but I thought you guys might get a kick out of it. Cute huh? It's the logo for an event I'm helping to coordinate called the Rice Fest. Food, Fun and Festivities for the entire Family. :) Come check it out this September 11th at Aloha Tower if you have some time! (Read Erika Engle's recent article about the Rice Festival: "Catch that grain at rice festival").

1st Annual Hawaii Rice Fest
Waterfront at Aloha Tower Marketplace
September 11, 2010 @ 12pm-8pm
For more Info: RiceFest.com / Twitter / Facebook
To RSVP:  Twtvite / Facebook Event

Have a great week gang! See you for Where In Hawaii Wednesday! :)

15 Responses to “Fun Day Monday - Hidden Symbols in Logos”

  1. che:

    I never saw any of the symbol in the adds till now. The only one I did hear about before was the Milwaukee Brewers glove. The brewers were almost always a bad team and a sports announcer said they have to be bad, even their team logo spell out BM.


  2. ylea:

    Ed

    Got me looking at the logos. Saw the bear and 31. Your rice festival- I see 3 musubis. One with ume, another with nori but the last one could be furikake but looks like m&m's. ?


  3. NeedaHobby:

    A Monday post! ;) Thanks for sharing these. I guess I start paying more attention to the hidden meanings in logos. I never noticed the compass pointer on the Northwest logo. That's pretty cool.

    I like the Rice Fest logo. Very cute. @ylea - I think the third one is supposed to be a maki roll sushi with tuna, egg, and not sure, but maybe red/green ebi flakes? Ed?


  4. Scott:

    Anytime I see Fed Ex, ALL I see is the arrow!


  5. che:

    If I have to work that Saturday then I will stop by an check it out. I work across the street from Aloha Tower.


  6. soogs:

    gohan desu-yo! finally the staple of my diet has its own festival. kudo's to you, ed! may i make a suggestion, though. you should have a forum on why the price of rice skyrocketed in the last two years. i remember sale price on a 20# bag was around $5.99 back then. now, you lucky if you can find a sale at double that price!


  7. World Wide Ed:

    * 1.che:
    The only one I did hear about before was the Milwaukee Brewers glove.

    I'm a huge baseball fan and never knew about this. Makes me wanna look at all the other logos in the league. LOL!

    * 2.ylea:
    Your rice festival- I see 3 musubis. One with ume, another with nori but the last one could be furikake but looks like m&m’s. ?

    LOL! That would be a weird tasting Musubi yeah ylea? :P

    * 3.NeedaHobby:
    I like the Rice Fest logo. Very cute. @ylea – I think the third one is supposed to be a maki roll sushi with tuna, egg, and not sure, but maybe red/green ebi flakes? Ed?

    Takuan, negi, lettuce, kamaboko... Take your pick. ;)

    * 4.Scott:
    Anytime I see Fed Ex, ALL I see is the arrow!

    Wow! You're a rare breed Scotty2Hotty. I never knew about that at all! Then again, I can never see those picture within a picture things... Ahahaha!

    * 5.che:
    If I have to work that Saturday then I will stop by an check it out. I work across the street from Aloha Tower.

    Sa-weet! You should come check um out anyway. Goin' be fun! ;)

    * 6.soogs:
    gohan desu-yo! finally the staple of my diet has its own festival. kudo’s to you, ed!

    Me and you both big bro! Rice is where it's at! LOL! But yeah, the price for the bags... We gotta get that resolved somehow...


  8. tita leerz:

    my inner dork is loving these.

    @soogs: last week i saw a calrose 20# bag for 5.99 at times. too bad i no eat too much white rice no more.


  9. Kage:

    Aloha All.

    Thanks Ed for the insights.
    I did not see most of those hidden details until you pointed them out to me.
    :)

    Rice Festival!! Yeah, about time we celebrate the thing many of us eat three times a day.


  10. rayboyjr:

    :D :D :D :D :D Happy Lunchtime Errr-One!!! :D :D :D :D :D

    ... hey Ed ... hot diggity dog!!! ... you're back with somethin' other than a WIHIES post ... sorry, been AWOL myself ... just like you I suppose ... smashed with this crazy thing we call life ... and work ... sheesh ... when will it end??? ... oh, death I guess ... ok I take it back ... life is good ... :D

    ... anyway, back to the blog ... I've always been amused by the creative advertising in products and logos ... and some are not so innocent ... like the Joe Camel logo (is that his name?) for Camel cigarettes ... and did you notice the Big Ten logo for the Big Ten college football conference ... it has a number 11 in it ... because they have eleven members instead of ten ... guess they'll change it when Nebraska officially joins ...

    ... and cute logo for the Rice Fest ... but why do the musubi's have moustaches ... would've been cuter with cute little kiddies faces sans moustache ... dontcha think??? ... or it kinda looks like seal faces ... sorta ...

    ... eh ... and you really gonna make me go back to beggin' ... for eye candy?!! ... huh??? ... so are we rated G now on the new blog??? ... ha! ... at least go PG-13 ...

    ... Have a Good One Everyone!!! ...


  11. rayboyjr:

    @tita leerz ... eh, no shame ... be one outer dork too!!! ... I'm dork inside, outside ... whateva side you can think of ... if I had a dime for everytime I was called a dork ... well, I'd still be broke ... but I'm sure I could go get one plate lunch at least!!! ... :D

    ... but I one regalah person too ... I just like dorky stuff ...


  12. verizon sub too!:

    wow Ed, ur a very bz man!!! I ckd my fave links and came accross this one. I thought it would be changed... I guess they never yet! :) Will it ever be?


  13. snow:

    i didn't notice anything special with those logos until i read this (actually, the e-mail my friend sent me!)! pretty cool stuff! maybe there are subliminal messages, too? ;)


  14. K-POI:

    Clever as it was the Brewers dropped the baseball glove logo and went to updated team colors and a new logo a few years ago. The team is now more competitive since the change.


  15. World Wide Ed:

    * 8.tita leerz:
    my inner dork is loving these.

    "inner"? :P

    * 9.Kage:
    Rice Festival!! Yeah, about time we celebrate the thing many of us eat three times a day.

    Word up! Haha! Hawaii was just begging for this. ;)

    * 10.rayboyjr:
    … and cute logo for the Rice Fest … but why do the musubi’s have moustaches … would’ve been cuter with cute little kiddies faces sans moustache … dontcha think??? … or it kinda looks like seal faces … sorta …

    Bahaha! That's actually their mouths not mustaches! But yeah, Monday post was a shocker eh? Posted a Tuesday one totday too, so that will be three in a row counting tomorrow. Woo hoo! :P

    * 11.rayboyjr:
    … but I one regalah person too … I just like dorky stuff …

    regalah! Love the spelling beej!

    * 12.verizon sub too!:
    wow Ed, ur a very bz man!!! I ckd my fave links and came accross this one. I thought it would be changed… I guess they never yet! Will it ever be?

    Wait, whatchu talkin' about? The "honadvblogs.com" URL? Not shua, if so... And you should visit this site more often! ;)

    * 13.snow:
    i didn’t notice anything special with those logos until i read this (actually, the e-mail my friend sent me!)! pretty cool stuff! maybe there are subliminal messages, too?

    That would be nuts yeah Informer? Brainwashing! Aiya!

    * 14.K-POI:
    Clever as it was the Brewers dropped the baseball glove logo and went to updated team colors and a new logo a few years ago. The team is now more competitive since the change.

    I like their old logo better. Makes me imagine the good ol' days. Cecil Cooper, Robin Yount, Paul Molitor, Rollie Fingers, etc. :)